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Advertising Intelligence with Matt Devitt, SVP of Advertisers & Agencies, Nielsen | Cannes 2025
In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles […] The post Advertising Intelligence with Matt Devitt, SVP of Advertisers & Agencies, Nielsen | Cannes 2025 appeared first on AdExchanger.
In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles […]
The post Advertising Intelligence with Matt Devitt, SVP of Advertisers & Agencies, Nielsen | Cannes 2025 appeared first on AdExchanger.
