MAA Ad of the Week: Hovis from VCCP
There’s a world you don’t often see in British ads: multicultural communities in...
Top digital business sectors nailing marketing strategi...
In today’s fast-evolving digital landscape, businesses across various industries...
OMD Shares Its Alternative ID Strategy At Programmatic IO
The number of alternative IDs in the market is daunting. But OMD has a philosoph...
Comic: No One To Play With
Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...
Can The Upfronts Ever Change?; The Influencer Take On A...
TV dealmaking has shifted to “always-on” models; “activation” is a classic bit o...
Danone takes cues from pharma marketing as GLP-1 change...
Danone brand Oikos has begun to take hints from the healthcare and pharma indust...
Instagram Adds New DM Options, Including Voice Clip Tra...
Also, longer audio messages for all users.
LinkedIn Provides More Ad Engagement Insight in Revenue...
Now you'll be able to better track a specific company's path to purchase.
WhatsApp Brings Voice Chat to All Groups
Like Clubhouse, but with just your friends and/or group members.
Meta Gains DPC Approval to Use EU User Data for AI Trai...
Another step forward for Meta's expanded AI push.
An Overview of Each Platform’s AI Tools for Advertisers
AI tools are driving better response for many advertisers.
Reddit Expands Dynamic Ads to All Advertisers
The option will help you reach high-intent shoppers in relevant subreddit commun...
Danone takes cues from pharma marketing as GLP-1 change...
Danone brand Oikos has begun to take hints from the healthcare and pharma indust...
Parent co. of TJ Maxx, Marshalls brushes off tariff con...
TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman s...
Digiday+ Research: Marketers plan less upfront spending...
Significantly fewer marketers have plans to spend in the upfront market this yea...
Media agency vet Paul Woolmington on the balance of bra...
Canvas' full-funnel offering emphasizes data-side and performance chops in a way...
ChatGPT referral traffic to publishers’ sites has nearl...
ChatGPT is sending more of its traffic to publishers’ sites.
The Rundown: How Google is sizing up to the DOJ in its ...
Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestitur...
Market Research: What It Is & How to Do It
Learn to do market research, the process of gathering information about your tar...
Google AI Mode Could Reshape Search: What SEOs Should Know
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My 11 Favorite ChatGPT Alternatives for 2025 (Tested Ma...
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How to Do a Market Analysis (Step by Step)
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How to Optimize Google Maps Citations for Local SEO Suc...
Learn how Google Maps citations impact local SEO and how effective management ca...
MAA Ad of the Week: Hovis from VCCP
There’s a world you don’t often see in British ads: multicultural communities in...
Top digital business sectors nailing marketing strategi...
In today’s fast-evolving digital landscape, businesses across various industries...
Cadbury rejects AI for real, oozing chocolate in new VC...
A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and...
Damon Collins of Joint: My Desert Island Cannes ads
At its best Cannes Lions is a repository for the greatest ideas in the world. No...
UK government unhealthy food ban in disarray
The UK government’s move to ban advertising before 9pm (and anywhere online) for...
Barker moves up to take people officer hot seat at WPP
WPP has promoted Marie-Claire Barker to global chief people officer, replacing L...
OMD Shares Its Alternative ID Strategy At Programmatic IO
The number of alternative IDs in the market is daunting. But OMD has a philosoph...
Comic: No One To Play With
Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...
Can The Upfronts Ever Change?; The Influencer Take On A...
TV dealmaking has shifted to “always-on” models; “activation” is a classic bit o...
Prog IO: After Years of Learning, Microsoft’s AI Assist...
Microsoft will be the first to tell you that successfully implementing new techn...
Principal Conflict: Why Principal Media Means Measureme...
No one needs reminding that a recession sharpens the knife on every budget line....
How GroupM Is Collaborating With PubMatic As The SSP Ge...
The line separating SSPs and DSPs is all but disappearing. And SSPs are building...
Fox Television Stations One Hour Special Examines the F...
The special will air on Sunday, May 25 across all Fox Television Station primary...
EXCLUSIVE: IPG Mediabrands Lays Off Dozens as Analytics...
IPG Mediabrands reporredly laid off 35–40 analysts this week without warning, as...
Here’s How News Networks Will Cover the 5th Anniversary...
News networks are heading to Minneapolis to mark the tragic occasion.
WTNH Weekend Morning Anchor Sarah Cody Leaving Local TV
Cody has worked at the Hartford, Connecticut ABC affiliate since 2017.
TelevisaUnivision and Disney Score New Distribution Par...
TelevisaUnivision's U.S. Networks will come to Hulu + Live TV beginning June 3.
Matt Standridge Named Morning Meteorologist at WTHR in ...
He replaces longtime meteorologist Chuck Lofton