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The number of alternative IDs in the market is daunting. But OMD has a philosoph...
The number of alternative IDs in the market is daunting. But OMD has a philosoph...
Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...
TV dealmaking has shifted to “always-on” models; “activation” is a classic bit o...
Microsoft will be the first to tell you that successfully implementing new techn...
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The line separating SSPs and DSPs is all but disappearing. And SSPs are building...
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Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This wee...
It’s not a news flash that advertisers aren’t happy about the effects of tariffs...
Google and Amazon compete for people’s time and wallets, and for advertisers’ bu...
It’s Perplexing Perplexity AI is trying a lot of different things to prove that ...
The rise of digital media offered the promise of paying for advertising based on...
Microsoft’s decision to shutter its Xandr DSP, formerly AppNexus, a pioneer in p...
Frequency capping has long relied on a static “set it and forget it” mindset: on...
Over the past few years, LinkedIn has been investing in video like nobody’s busi...