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VCCP serves up debut for Barclays’ Wimbledon partnership
Brands are getting savvier about sponsorship, as we saw from LVMH’s Grand Prix-winning Olympics partnership, and here VCCP have found an appropriate fit for Barclays and Wimbledon. In its first work for the brand since winning the business in April, VCCP introduces the “moments that matter” line in a spot that’s all about finding the … The post VCCP serves up debut for Barclays’ Wimbledon partnership first appeared on More About Advertising.
Brands are getting savvier about sponsorship, as we saw from LVMH’s Grand Prix-winning Olympics partnership, and here VCCP have found an appropriate fit for Barclays and Wimbledon. In its first work for the brand since winning the business in April, VCCP introduces the “moments that matter” line in a spot that’s all about finding the …
The post VCCP serves up debut for Barclays’ Wimbledon partnership first appeared on More About Advertising.
