The Rundown: What CMA’s crackdown on Google really means for publishers

The U.K.’s Competition Markets Authority is taking up publishers’ fight against Google’s search grip. 

The watchdog said on Tuesday that it wants to set more binding rules around how Google operates search in the U.K. and how publishers’ content is used, including AI Overviews.

That’s a monumental task. And let’s face it, a lot of regulatory scrutiny often lends more toward carrot than stick (with the exception of the DOJ’s ongoing Google antitrust actions, and the European Commission’s major antitrust fines to Google over the years). But the CMA is known as more of a negotiator than a hard-nosed regulator, according to industry experts who deal with them regularly. So what could this really change? 

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