Marketing

Fox and IndyCar Put Faces to Indianapolis 500 With Help...

Fox and IndyCar put faces to Indianapolis 500 with Macy's, Letterman, and a spra...

OMD Shares Its Alternative ID Strategy At AdExchanger’s...

The number of alternative IDs in the market is daunting. But OMD has a philosoph...

VCCP’s Hopkins and Legarth: Our (AI) Top Tips for Cannes

So here are our three top tips for Cannes this year. We’ve mainly focused on the...

More National Lottery troubles as Allwyn splits from Le...

Czech firm Allwyn has hardly been an unbridled success since it took over the UK...

D&AD awards: are they still a global creative benchmark?

Three Black Pencils were awarded at D&AD this year: in graphic design for the Pa...

How the Lilo & Stitch Marketing Team Avoided an Ugl...

Disney's marketing had live-action Stitch cause real world mayhem at the Super B...

MAA Ad of the Week: Hovis from VCCP

There’s a world you don’t often see in British ads: multicultural communities in...

Top digital business sectors nailing marketing strategi...

In today’s fast-evolving digital landscape, businesses across various industries...

OMD Shares Its Alternative ID Strategy At Programmatic IO

The number of alternative IDs in the market is daunting. But OMD has a philosoph...

Comic: No One To Play With

Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...

Can The Upfronts Ever Change?; The Influencer Take On A...

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit o...

Digiday+ Research: Marketers plan less upfront spending...

Significantly fewer marketers have plans to spend in the upfront market this yea...

Parent co. of TJ Maxx, Marshalls brushes off tariff con...

TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman s...

Danone takes cues from pharma marketing as GLP-1 change...

Danone brand Oikos has begun to take hints from the healthcare and pharma indust...

Media agency vet Paul Woolmington on the balance of bra...

Canvas' full-funnel offering emphasizes data-side and performance chops in a way...

Instagram Adds New DM Options, Including Voice Clip Tra...

Also, longer audio messages for all users.

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