Maddie Janssen Leaves Bakersfield NBC Affiliate After 1...
She wants to spend more time with her family
Norfolk Anchor Blaine Stewart Off Air After ‘Unex...
Stewart has worked at the Norfolk, Virginia CBS affiliate since 2007
Building 200-Year-Old Brands in a 24-Hour World: AG1...
Paulie Dery on why top brands reject traditional marketing.
Fox Stations CEO Jack Abernethy Tells Broadcast Convent...
He also said "too many (journalists) are too slow to defend the free market. The...
Google Doesn’t Expect Online Bot Traffic To Double By M...
Oh, the confusion a poorly-worded Google Help Center update can bring. A recent ...
Google Launches Offerwall To Help Publishers Maintain M...
The option enables web publishers to gate their content, in order to generate mo...
Google Launches Offerwall To Help Publishers Maintain M...
The option enables web publishers to gate their content, in order to generate mo...
TikTok Adds Countdown Bidding for Livestream Auctions
Another way to push its in-app shopping options.
X Announces New Original Program From the NFL to Boost ...
X has added its 18th 'X Originals' program, as it continues its video push.
LinkedIn Adds Video Covers for Articles and Newsletters
A new option to make your LinkedIn-native content stand out in feed.
TikTok Adds ‘Countdown Bidding’ for Livestream Auctions
Another way to push its in-app shopping options.
Google Launches ‘Offerwall’ to Help Publishers Maintain...
The option enables web publishers to gate their content, in order to generate mo...
Brand deals surge for golf creators as the sport’s popu...
Golf is booming, and so is influencer marketing. As a result, golf creators are ...
The Rundown: The regulatory hurdles still in the way of...
British, Australian and EU regulators are all looking into mega agency merger.
Sam’s Club sees initial success with digital checkout
Sam's Club's CFO said at an investment conference that "if we fast forward into ...
How employment is projected to transform in media durin...
Experts offer pointers on how to future-proof your career or re-enter the job ma...
Why omnichannel advertising needs gaming at its core
Melinda Spence, head of measurement and insights, Activision Blizzard Media At a...
Retail media hits maturation curve, eyeing brand budget...
Retail media networks like Walmart, DoorDash, and Instacart recently unveiled ne...
How to Write an Article Audiences Want to Read (7 Steps)
Master article writing with this step-by-step guide for beginners. Learn how to ...
AI Visibility: How to Track & Grow Your Brand Presence ...
AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini...
What Is a Markup Language? [+ 7 Examples]
A markup language is a system for defining the structure, presentation, or purpo...
How AI Is Already Shaping Your Brand Narrative
Your brand is no longer just what you say to your audiences. If you’re not activ...
Why AI Search Is The New Reality For Brands
Organic search isn‘t disappearing, but how it works, who controls it, and what d...
5 Ways To Make Brand Impact More Quantifiable
You’ve invested heavily in brand. But how do you know if it’s working? Brand per...
Is the NHS pushing for an alcohol ad ban? Government sa...
When the current UK government says it really, really is going to do something t...
MAA Ad of the Week: Cornish Orchards from The Corner
As we pore over the entrails of the holding companies and the performance all ro...
What you didn’t hear at Cannes: everyone’s now an ad ag...
David Jones’ Brandtech Group was one of the two big new tech-based outfits that ...
Martini breezes in on the summer spritz market with Ogilvy
Ogilvy has drafted in Jonathan Bailey, who stars in Bridgerton as well as Wicked...
Mother Berlin wins pan-Euro business from fintech SumUp
Global fintech SumUp has appointed Mother Berlin as the lead creative agency on ...
VCCP serves up debut for Barclays’ Wimbledon partnership
Brands are getting savvier about sponsorship, as we saw from LVMH’s Grand Prix-w...
Google Doesn’t Expect Online Bot Traffic To Double By M...
Oh, the confusion a poorly-worded Google Help Center update can bring. A recent ...
Why Publishers Need Smarter AI Support To Maximize Mone...
In an omnichannel environment, managing and selling ads is becoming too complex ...
Fresh Meat: Cannes Lion Festival In Retrospect From An ...
Early last Wednesday evening, I found myself in a closed courtyard off the Crois...
Comic: Greenwashing
Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...
You Reddit Here First; Are Affiliate Nets Back – Or Are...
Scammers have figured out about Reddit and Google Search’s licensing deal; Is af...
Why The FTC Tied The Omnicom-IPG Merger To Brand Safety
The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The age...
Maddie Janssen Leaves Bakersfield NBC Affiliate After 1...
She wants to spend more time with her family
Norfolk Anchor Blaine Stewart Off Air After ‘Unex...
Stewart has worked at the Norfolk, Virginia CBS affiliate since 2007
Building 200-Year-Old Brands in a 24-Hour World: AG1...
Paulie Dery on why top brands reject traditional marketing.
Fox Stations CEO Jack Abernethy Tells Broadcast Convent...
He also said "too many (journalists) are too slow to defend the free market. The...
The CMO Title Is Getting its Glow-Up, and it’s Not Just...
Experts say there's substance behind the labels replacing chief marketing officer.
Nike Readies ‘Sport Offense’ as Q4 Revenue ...
Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a spo...