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The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
British, Australian and EU regulators are all looking into mega agency merger.
The Omnicom-Interpublic merger remains on track for completion later this year, following a qualified approval granted by the Federal Trade Commission (FTC).
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But it’s not a sure thing.
In melding Omnicom and IPG, the deal will create the world’s largest advertising group. In some countries, the new conglomerate will take on an enormous share of the media-buying and advertising market. In New Zealand, for example, the combined entity could gain a 55% market share overnight, according to industry advocacy group Independent Media Agencies New Zealand.
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