![What Is a Markup Language? [+ 7 Examples]](https://static.semrush.com/blog/uploads/media/82/c8/82c85ebca40c95d539cf4b766c9b98f8/markup-language-sm.png)
Tahini’s Bitcoin Treasury: How a Family Chain Outsmarted Inflation
Bitcoin Magazine Tahini’s Bitcoin Treasury: How a Family Chain Outsmarted Inflation Tahini’s, a Canadian fast-casual chain, embraced Bitcoin in 2020, leveraging it to compete with giants like McDonald’s. Here’s their treasury playbook. This post Tahini’s Bitcoin Treasury: How a Family Chain Outsmarted Inflation first appeared on Bitcoin Magazine and is written by Juan Galt.
Bitcoin Magazine
Tahini’s Bitcoin Treasury: How a Family Chain Outsmarted Inflation
Tahini’s Restaurants, a Canadian fast-casual restaurant chain specializing in Mediterranean and Middle Eastern cuisine, integrated bitcoin into its business in 2020 and has been refining its strategy ever since. Today Bitcoin makes up over 70% of their reserves and has made a critical difference in their expansion to 62 restaurants in just over a decade.
“We just kept putting more and more money into bitcoin.” Omar Hamam, CEO and co-founder of Tahini’s, told Bitcoin Magazine. Omar and his brother Aly Hamam founded the company in 2012, starting with one restaurant in London, Ontario. Tahini’s has since grown to 62 restaurants across the country, their expansion amplified by their adoption of an early bitcoin treasury strategy, partially inspired by Michael Saylor in 2020. The bold move gave them a pool of capital with which they could compete with the giants of the fast-casual food industry.
As a small company that started in London Ontario Canada we operate 4 corporate locations and 3 Franshise locations about to open up in Ontario. We just converted our entire cash reserves that were originally used as savings into #Bitcoin
Time for thread 
Read More
