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Four Guys Who Built Publisher Ad Servers Are Out To Fix Publisher Ad Servers
Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers. The company – […] The post Four Guys Who Built Publisher Ad Servers Are Out To Fix Publisher Ad Servers appeared first on AdExchanger.
Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers. The company – […]
The post Four Guys Who Built Publisher Ad Servers Are Out To Fix Publisher Ad Servers appeared first on AdExchanger.
