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Can This Audio DSP Bring ‘Viewability’ To Podcasting?
Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been in standard in other digital media channels for at least a decade, said Craig Stein, SVP of media planning at Ad Results Media, an audio- and creator-focused ad […] The post Can This Audio DSP Bring ‘Viewability’ To Podcasting? appeared first on AdExchanger.
Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been in standard in other digital media channels for at least a decade, said Craig Stein, SVP of media planning at Ad Results Media, an audio- and creator-focused ad […]
The post Can This Audio DSP Bring ‘Viewability’ To Podcasting? appeared first on AdExchanger.
