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Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It
In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its clear advantages – greater accuracy, compliance and customer insight – many enterprise brands have yet to fully unlock its potential. Why does the gap between the promise of first-party […] The post Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It appeared first on AdExchanger.
In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its clear advantages – greater accuracy, compliance and customer insight – many enterprise brands have yet to fully unlock its potential. Why does the gap between the promise of first-party […]
The post Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It appeared first on AdExchanger.
