Frozen foods supermarket chain deploys facial recognition tech

Privacy campaigner brands Iceland's use of 'Orwellian' camera tech 'chilling,' CEO responds: 'It'll cut violent crime' Privacy campaigners are branding frozen food retailer Iceland's decision to trial facial recognition technology (FRT) at several stores "chilling" – the UK supermarket chain says it's deploying the cameras to cut down on crime.…

Jun 26, 2025 - 12:09
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Frozen foods supermarket chain deploys facial recognition tech

Privacy campaigner brands Iceland's use of 'Orwellian' camera tech 'chilling,' CEO responds: 'It'll cut violent crime'

Privacy campaigners are branding frozen food retailer Iceland's decision to trial facial recognition technology (FRT) at several stores "chilling" – the UK supermarket chain says it's deploying the cameras to cut down on crime.…