Swift and slick: This startup bets on quick commerce to deliver trendy clothes in Bengaluru within 60 minutes

In an age where food and groceries arrive at the doorstep in less than an hour, fashion items seem to lag behind somewhat.

Slikk aims to up the fashion segment’s quick-commerce game with a service that promises to deliver trendy clothes and accessories for men and women in under 60 minutes in Bengaluru. Currently the service is available in select parts of the city, including HSR Layout, Koramangala, Electronic City, Indiranagar, BTM Layout, Bellandur, and Sarjapur.

The gap between expectation and experience led former colleagues Akshay Gulati, Om Prakash Swami, and Bipin Singh to launch a fashion-focused quick-commerce startup that offers products via an app and its own website. The trio had worked together in a few companies, including Amazon India. before launching Slikk.

Slikk, which was born from a personal pain point, aims to address customers’ need for instant gratification in the fashion segment.

“Every time I wanted to make an impulse fashion buy, I’d head offline, not online. That’s because ecommerce today is built for planned, event-led purchases, not spontaneous ones.

“Long delivery times and return cycles kill the instant gratification you get from walking into a store, trying on a few outfits, and walking out with your pick in under an hour,” says Gulati, who had earlier co-founded retail tech company Perpule, which was acquired by Amazon India in 2021.

Commenting on Slikk’s market promise, Gulati says, “In the next two to three years, fashion will shift towards an on-demand, highly personalised experience with faster deliveries. We are committed to leading this evolution by offering ultra-fast, tailored shopping as quick commerce grows.

“We’re making fashion as quick and effortless as ordering food. Whether it’s a last-minute plan or a spontaneous outfit change, Slikk delivers on-trend pieces right to the doorstep in under an hour.”

Currently, Slikk is focused on Gen Z and millennials, but, as the market matures, it plans to cater to a broader audience, including older consumers.

The quick commerce startup recently raised $10 million in a Series A round led by Nexus Venture Partners, with participation from existing investors Lightspeed. The funding will fuel Slikk’s next phase of growth for the launch of new lifestyle categories, rollout of instant returns, and expansion into more urban pin codes.

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Curated choices, easy returns

In the growing space of quick-commerce, a few established fashion players have introduced faster delivery models.

Myntra’s M-Now service promises a 30-minute turnaround for certain items in select areas of Bengaluru, while the Nykaa Now service started in Mumbai by Nykaa aims to deliver beauty products to select pin codes within three hours.

Slikk aims to differentiate itself by responding to shopping trends and offering products that reflect what’s currently popular among younger shoppers. Its platform uses AI to predict trends and preferences and serves a “tightly curated selection” rather than bombarding users with endless options, explains Gulati.

“This significantly reduces clutter and improves discoverability on the platform ... If you’re searching for a Polo T-shirt, do you really need to sift through 5,000 results? We surface the 10-15 top brands and styles that matter the most, thus saving time and improving conversion."

The vertical marketplace offers a handpicked selection of clothes from 80+ brands, including Snitch, The Souled Store, Freakins, Uptownie, Off Duty, Bonkers, and Bewakoof, catering to the young, impulse-driven shoppers influenced by social media trends.

“Unlike other marketplaces that onboard every available brand and style, we’re highly selective. We only bring on brands that are trending or offer the right value for our target audience—and even then, we don’t list their entire catalogue. If a brand has 3,000 styles, we might onboard just the top 20-30% that we know will drive 80% of the demand.”

The startup claims to tailor its product supply based on customer behaviour in each area.

“We try to offer relevant styles and products depending on what people in that pin code usually buy. That allows us to go much deeper on inventory quality, brand curation, pricing, and discoverability.”

Slikk recently began pilots for accessories, including wallets, belts, and jewellery. Beauty and personal care products will be launched soon.

The platform is also piloting ‘instant’ returns and refunds, a key sticking point in fashion ecommerce that typically sees high return rates.

“If a customer receives an order in 40 minutes and doesn’t like it, they can initiate a return on the app—and we’ll pick it up within the next 60 minutes. Traditional platforms take 7–10 days to complete the full delivery-return-refund cycle. We’re compressing that into just 60–90 minutes, including the refund,” elaborates Gulati.

The quick-commerce platform also provides a try-and-buy option wherein customers can immediately try on items upon delivery and return what doesn’t fit.

This, Gulati says, helps reduce some of the uncertainty that comes with online fashion shopping.

“Giving customers the chance to experience products before committing builds confidence and encourages more spontaneous purchases. It’s key to driving loyalty and increasing overall purchase volume,” he adds.

To ensure quick delivery, Slikk relies on a tech-enabled supply chain and a network of dark stores stocked with high-demand SKUs located close to customer clusters. It also employs its own delivery agents to ensure smooth and swift delivery.

Orders are grouped by locality to ensure that each delivery partner can fulfill multiple requests per trip—keeping both costs and delivery times in check, says Gulati.

Market opportunity and growth

According to a report by advisory firm Chryseum, the quick commerce industry In India was estimated at $3.34 billion in 2024, and is expected to reach $9.95 billion by 2029, growing at a CAGR of over 4.5%.

However, along with the opportunities, there are also key challenges for players to tackle.

Gulati remarks, “Quick commerce in fashion is supply-constrained. That means challenges like keeping inventory fresh and updated, ensuring new styles are always available, and maintaining optimal stock levels without overloading. This is a tough problem to solve, and we believe we’ve made good early progress.

“Most marketplaces use a drop-ship model where brands handle fulfillment. We’ve taken a bold step by building our own network of dark stores and mother hubs, giving us full control of inventory.”

Slikk, which began operations last year, claims to be growing 2x month-on-month in both sales and order volume, with a majority of the business coming from repeat users. Its average order value is upwards of Rs 2,000.

In September 2024, the company raised $300,000 in a pre-seed round led by Better Capital, with participation from Untitledxyz Ventures.

In March 2025, it secured $3.2 million in a seed funding round led by Lightspeed, with participation from Multiply Ventures, existing investors, and notable angel investors including Abhishek Goyal (Tracxn), Abhinav Pathak (Perpule), Nikhil Bhandarkar (Panthera), Saurabh Gupta (DST Global), and Madhav Tandan.

As mentioned earlier, it recently bagged $10 million in Series A funding.

Bengaluru remains the startup’s test bed, as it caters to about 30% of pin codes in the city. Slikk plans to cover 80% of the city’s pin codes in the near term. Over the next five years, it aims to expand to other Tier I and Tier II cities as well.