WPP tries to get on front foot outlining plans for new WPP Media
After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from … The post WPP tries to get on front foot outlining plans for new WPP Media first appeared on More About Advertising.
After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from …
The post WPP tries to get on front foot outlining plans for new WPP Media first appeared on More About Advertising.
