Invoca acquires Symbl, a Seattle startup that uses AI for conversational intelligence

Marketing tech company Invoca has acquired Symbl.ai, a Seattle startup that uses AI to analyze multimodal interactions. Terms of the deal were not disclosed.

Symbl, known as Rammer.AI when it graduated from Techstars Seattle in 2019, sells software that lets developers build AI software for communication-related tasks across voice and text in real-time.

Former Amdocs colleagues Surbhi Rathore and Toshish Jawale co-founded Symbl in 2018.

Rathore is now VP of AI products and strategy at Invoca; Jawale is head of engineering.

Rathore told GeekWire she’s excited “for the opportunity to focus on the application layer, given all these years on building the platform.” 

Founded in 2008, Invoca is a “revenue execution” company that helps marketing teams boost leads and sales. It focuses on call tracking and contact center conversion rates. Invoca has raised $184 million.

“We are embedding the agentic capabilities of Symbl.ai across the entire Invoca platform, giving you the ability to polish even the most minute sources of friction in your buying journey and thus increase your go to market efficiency,” Invoca CEO Gregg Johnson wrote in a blog post.

Matt Diederichs, VP of strategic operations at Invoca, said Symbl’s models “understand the nuances of actual talking” and “can surface insights that are emotionally aware, contextually persistent, and immediately useful.”

“Pretty impressive stuff,” he wrote on LinkedIn.

Symbl raised a $17 million Series A round in 2021 led by Bay Area firm GreatPoint Ventures. Other backers include Gutbrain Ventures, PBJ Capital, Crosscut Ventures, Flying Fish, Jump Capital, Third Kind VC, and Technexus Ventures. Total funding to date was $28.5 million.

Symbl was ranked No. 189 on the GeekWire 200, our list of top Pacific Northwest tech startups.