Choosing The Right Identity Partner Is A Long-Term Bet – Here’s How To Do It Right

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially regarding data and identity solutions. Marketers today have more options than ever, with the growing adoption of modular or composable data stacks opening new […] The post Choosing The Right Identity Partner Is A Long-Term Bet – Here’s How To Do It Right appeared first on AdExchanger.

May 28, 2025 - 13:18
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Choosing The Right Identity Partner Is A Long-Term Bet – Here’s How To Do It Right

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially regarding data and identity solutions. Marketers today have more options than ever, with the growing adoption of modular or composable data stacks opening new […]

The post Choosing The Right Identity Partner Is A Long-Term Bet – Here’s How To Do It Right appeared first on AdExchanger.