Tesco enlists pineapple-on-pizza for value proposition
There’s a lot to worry about in the world but in Ireland, it seems, they’re debating the merits of pineapple on pizza. As you do. The cornerstone of a new Tesco “value” campaign from BBH Dublin. “Customers want and need more than just the cheapest option — it’s about knowing their money has been well … The post Tesco enlists pineapple-on-pizza for value proposition first appeared on More About Advertising.

There’s a lot to worry about in the world but in Ireland, it seems, they’re debating the merits of pineapple on pizza. As you do. The cornerstone of a new Tesco “value” campaign from BBH Dublin. “Customers want and need more than just the cheapest option — it’s about knowing their money has been well …
The post Tesco enlists pineapple-on-pizza for value proposition first appeared on More About Advertising.