Tesco enlists pineapple-on-pizza for value proposition

There’s a lot to worry about in the world but in Ireland, it seems, they’re debating the merits of pineapple on pizza. As you do. The cornerstone of a new Tesco “value” campaign from BBH Dublin. “Customers want and need more than just the cheapest option — it’s about knowing their money has been well … The post Tesco enlists pineapple-on-pizza for value proposition first appeared on More About Advertising.

May 28, 2025 - 10:45
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Tesco enlists pineapple-on-pizza for value proposition

There’s a lot to worry about in the world but in Ireland, it seems, they’re debating the merits of pineapple on pizza. As you do. The cornerstone of a new Tesco “value” campaign from BBH Dublin. “Customers want and need more than just the cheapest option — it’s about knowing their money has been well …

The post Tesco enlists pineapple-on-pizza for value proposition first appeared on More About Advertising.