How PepsiCo is using chips to power street food entrepreneurs in Mexico

Street food is a global phenomenon that’s bringing lots of innovation to the food world. PepsiCo’s biggest innovation is creating a network of entrepreneurs in the Mexican street food market. PepsiCo Global CMO Jane Wakely shares how the brand is doubling down on organic behavior and making it a big growth driver.

Jun 18, 2025 - 23:33
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How PepsiCo is using chips to power street food entrepreneurs in Mexico

Street food is a global phenomenon that’s bringing lots of innovation to the food world. PepsiCo’s biggest innovation is creating a network of entrepreneurs in the Mexican street food market. PepsiCo Global CMO Jane Wakely shares how the brand is doubling down on organic behavior and making it a big growth driver.