Fast Company

How Mars is using AI to transform the consumer experience

Jeff Beer spoke with Mars CMO Rankin Carroll about the brand’s 2025 AI innovation strategy and how it is enhancing the consumer experience.

Jun 18, 2025 - 23:33
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How Mars is using AI to transform the consumer experience

Jeff Beer spoke with Mars CMO Rankin Carroll about the brand’s 2025 AI innovation strategy and how it is enhancing the consumer experience.

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