Alexandra Jardine: why it’s time to repurpose purpose
The lifespan of buzzwords at Cannes is always interesting to recall: think NFTs and the Metaverse circa 2021. Not words you’ll ever hear on the Croisette or in the Palais these days. Purpose is another one, with the ad industry currently having something of an existential crisis over what was only recently the topic du … The post Alexandra Jardine: why it’s time to repurpose purpose first appeared on More About Advertising.
The lifespan of buzzwords at Cannes is always interesting to recall: think NFTs and the Metaverse circa 2021. Not words you’ll ever hear on the Croisette or in the Palais these days. Purpose is another one, with the ad industry currently having something of an existential crisis over what was only recently the topic du …
The post Alexandra Jardine: why it’s time to repurpose purpose first appeared on More About Advertising.
