Pivot, Don’t Panic: How Smart CMOs Turn Market Volatility Into Growth
In times of economic uncertainty, marketing budgets are often the first target for cost-cutting. Nearly half of marketers now report feeling significantly less optimistic about the US economy compared to the previous quarter, reflecting heightened anxiety across industries. Yet, indiscriminate cuts can undermine long-term strategic goals and may ultimately cost businesses far more than they […] The post Pivot, Don’t Panic: How Smart CMOs Turn Market Volatility Into Growth appeared first on AdExchanger.
In times of economic uncertainty, marketing budgets are often the first target for cost-cutting. Nearly half of marketers now report feeling significantly less optimistic about the US economy compared to the previous quarter, reflecting heightened anxiety across industries. Yet, indiscriminate cuts can undermine long-term strategic goals and may ultimately cost businesses far more than they […]
The post Pivot, Don’t Panic: How Smart CMOs Turn Market Volatility Into Growth appeared first on AdExchanger.
