How tech companies are, or are not, recognizing Pride in 2025
What Amazon, Apple, Google, Meta, Microsoft, and TikTok have said — or not said — about Pride so far.
Not that long ago, major tech companies could be counted on as vocal allies of the LGBTQ community. Household names like Amazon, Google, and Meta made their stances particularly known during Pride Month, during which they'd publish celebratory blog updates or social media posts.
This year, however, some of these companies have muted their support, posting fewer times or not at all.
The shift comes amidst heightened political pressure by the Trump administration on private companies to fully reject diversity, equity, and inclusion (DEI) language and initiatives. Beyond the tech industry, companies like Anheuser-Busch and Deloitte have scaled back or eliminated their annual support of Pride festivities, according to the New York Times.
In order to gauge how the tech industry is, or isn't, acknowledging the occasion, Mashable reviewed newsroom and social media posts published by Amazon, Apple, Google, Meta, Microsoft, and TikTok, for June 2024 and the first half of June 2025. We focused on the companies' main accounts on Facebook, Instagram, TikTok, and X.
Mashable also contacted each company to comment on our findings. We invited them to provide additional content that may have appeared on other platforms, including LinkedIn and Threads; share whether more posts may be forthcoming in June; and highlight internal Pride messaging for employees.
While some companies, like Apple, TikTok, and Microsoft, appear so far to have maintained their commitment to publicly recognizing Pride, advocates have noticed the silence from other corporations. (Scroll down to see our findings in detail.)
Most notably, Amazon and Meta — the latter being the parent company of brands including Facebook and Instagram — have been quiet on Pride during June, so far.
Neither company has acknowledged Pride via their corporate newsrooms. Nor have they done so on their popular Instagram, Facebook, and TikTok social media accounts.
Google, which recognized Pride frequently in 2024 with multiple social media posts, appears to have acknowledged it once as of mid-June. YouTube, which is owned by Google, celebrated Pride last year with a newsroom post on the occasion, but hasn't published anything yet in June. Earlier this year, YouTube removed "gender identity and expression" from its hate speech policy, which protects certain groups of people from harassment.
Google declined to respond to Mashable's request for comment about its Pride content.
Standing for "freedom and inclusion"
A spokesperson for GLAAD, a nonprofit organization that monitors media and cultural representation of LGBTQ people and issues, indicated that the pullback on Pride messaging is alarming.
"Tech companies should stand up for inclusive values all year round, but especially during Pride month," a GLAAD spokesperson told Mashable. "They’re missing out on reaching millions of LGBTQ people and our allies when they fail to stand up for the commonly held values of freedom and inclusion."
The spokesperson noted that the lack of engagement around Pride follows discouraging policy decisions that advocates believe put LGBTQ people at greater risk for online harm.
Meta, for example, revised its Hateful Conduct policy earlier this year by dropping rules that protected LGBTQ people. As a result, Facebook, Threads, and and Instagram users are now permitted to call gay people "mentally ill." Meta also removed its LGBTQ Pride themes from Messenger in January.
The changes occurred in advance of President Trump's 2025 inauguration, and in tandem with statements from Meta CEO Mark Zuckerberg that the company would favor free speech over enforcing longstanding guidelines meant to create safe online spaces, including for LGBTQ people. A new report from GLAAD found those changes have increased harmful content and harassment.
Whereas Meta previously posted regularly during Pride Month via its corporate newsroom and social media platforms, the company hasn't mentioned the occasion yet. Last year, the company marked the start of Pride Month with a post on June 1 honoring its own employees. "Get ready for a month of love, acceptance, and celebration at Meta!" the post read.
Meta did not respond to Mashable's requests to comment on its approach to Pride this year.
Amazon, which also once reliably posted about Pride Month, has been quiet. In 2024, the company shared a celebratory message on LinkedIn, featuring a carousel of employee images and a supportive message, complete with both Pride and trans flags: "Love who you want to love. Be who you want to be. Here's to equality. Here's to Pride.
