UK TV trio challenge Meta and Google with new pitch to digital advertisers
Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta (Facebook, Instagram and about-to-take-advertising What’s App) and Google (the gatekeeper of nearly everything digital and owner of YouTube.) Sky, ITV and Channel 4 have rather belatedly woken up to this threat and are pooling their … The post UK TV trio challenge Meta and Google with new pitch to digital advertisers first appeared on More About Advertising.
Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta (Facebook, Instagram and about-to-take-advertising What’s App) and Google (the gatekeeper of nearly everything digital and owner of YouTube.) Sky, ITV and Channel 4 have rather belatedly woken up to this threat and are pooling their …
The post UK TV trio challenge Meta and Google with new pitch to digital advertisers first appeared on More About Advertising.
