Premium Games Are Getting More Expensive, And Advertisers See An Opportunity
A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of incrementality-based measurement is a boost to games, where advertisers can often reach people who are otherwise very difficult to reach online (such […] The post Premium Games Are Getting More Expensive, And Advertisers See An Opportunity appeared first on AdExchanger.
A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of incrementality-based measurement is a boost to games, where advertisers can often reach people who are otherwise very difficult to reach online (such […]
The post Premium Games Are Getting More Expensive, And Advertisers See An Opportunity appeared first on AdExchanger.
