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How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor
Google’s vp of global ads joined the Digiday Podcast to explain how Google is inserting ads into AI Mode and AI Overviews.
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Google’s traditional search business is transforming for the AI era. Last week’s roll-out of AI Mode in the U.S. enables people to replace the traditional search engine results page with one that more closely resembles an AI chatbot. It’s a far cry from the days of 10 blue links.
“We are certainly far beyond those days,” said Dan Taylor, vp of global ads at Google, on the latest Digiday Podcast episode. “I’ve been at Google for 19 years, and as the ways that people search has evolved, Google has evolved search along with it. And we think that AI Overviews and AI Mode and these generative AI-driven experiences are a pretty transformational change.”
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