Dangerous driving and objectification: Twix and Diesel ads banned by ASA

Ads for two major brands, Twix and Diesel, have been banned by the ASA. The Twix TV ad, by adam&eveDDB, was banned for encouraging dangerous driving by showing a car chase with a man doing fast, daredevil turns and casually driving off a cliff. In its defence, Twix-owner Mars said the campaign, which ran in … The post Dangerous driving and objectification: Twix and Diesel ads banned by ASA first appeared on More About Advertising.

Jun 11, 2025 - 01:06
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Dangerous driving and objectification: Twix and Diesel ads banned by ASA

Ads for two major brands, Twix and Diesel, have been banned by the ASA. The Twix TV ad, by adam&eveDDB, was banned for encouraging dangerous driving by showing a car chase with a man doing fast, daredevil turns and casually driving off a cliff. In its defence, Twix-owner Mars said the campaign, which ran in …

The post Dangerous driving and objectification: Twix and Diesel ads banned by ASA first appeared on More About Advertising.