Tanya Easterman of tech firm DiO: my Top Tips for Cannes

Top Tips for Cannes “Landfill Billboard” – Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above a mountain of textile waste, lands harder than any 60-second PSA. By weaponizing the very AI that fuels ultra-fast fashion, Morelli turns visual irony into visceral outrage, sparking instant behavioural intent. Apple AirPods 4 “Someday” … The post Tanya Easterman of tech firm DiO: my Top Tips for Cannes first appeared on More About Advertising.

Jun 12, 2025 - 08:45
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Tanya Easterman of tech firm DiO: my Top Tips for Cannes

Top Tips for Cannes “Landfill Billboard” – Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above a mountain of textile waste, lands harder than any 60-second PSA. By weaponizing the very AI that fuels ultra-fast fashion, Morelli turns visual irony into visceral outrage, sparking instant behavioural intent. Apple AirPods 4 “Someday” …

The post Tanya Easterman of tech firm DiO: my Top Tips for Cannes first appeared on More About Advertising.