Some WPP clients see a risk in Mark Read’s exit, others see a reset

The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with the holding company’s pace of change. WPP had been trying – streamlining teams, fixing old systems, pushing for integration – but it wasn’t happening fast enough for the brand.

Then came Mark Read’s exit. And suddenly, the decision didn’t feel inevitable. It felt worth reconsidering.

“I’m not so certain we should be leaving WPP now, because I’m not convinced this is the end of an era – not yet anyway,” said  a senior marketer at the WPP client, who was granted anonymity to speak freely. 

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