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WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data
If there’s one thing the ad tech industry didn’t need, it was another three-letter acronym. But here we are. HWA. Last week, WPP Media launched Open Intelligence, touting it as the ad industry’s first LMM. LMMs, or Large Marketing Models, aren’t to be confused with LLMs, or Large Language Models. LLMs generate content, while LMMs […] The post WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data appeared first on AdExchanger.
If there’s one thing the ad tech industry didn’t need, it was another three-letter acronym. But here we are. HWA. Last week, WPP Media launched Open Intelligence, touting it as the ad industry’s first LMM. LMMs, or Large Marketing Models, aren’t to be confused with LLMs, or Large Language Models. LLMs generate content, while LMMs […]
The post WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data appeared first on AdExchanger.
