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Media Briefing: Reddit becomes a more noticeable source of publisher traffic
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
This week’s Media Briefing looks at Reddit becoming a top referral channel for some news publishers (although the audience coming from the social media platform isn’t big enough to replace declining search referrals).
- Is Reddit becoming a top referrer?
- Google offers buyouts to search employees, Warner Bros. Discovery splits in two and more.
Reddit traffic quietly rising
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
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