Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and reshaping the media ecosystem. For marketers, this is a strategic imperative. In 2024, ad spend on women’s sports rose by 139% year-on-year, reaching $244.4 million. That’s a fundamental recalibration of how brands think about reach, … The post Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment first appeared on More About Advertising.
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and reshaping the media ecosystem. For marketers, this is a strategic imperative. In 2024, ad spend on women’s sports rose by 139% year-on-year, reaching $244.4 million. That’s a fundamental recalibration of how brands think about reach, …
The post Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment first appeared on More About Advertising.
