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Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers
Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many people (especially marketers) at home this year.
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Marketers, ad executives, publishers, tech companies — pretty much every conceivable member of the ad industry — they’re set to converge in France next week at the Cannes Lions International Festival of Creativity. Before the event starts, Digiday+ Research surveyed more than 70 agency, brand, retailer, publisher and ad tech professionals to find out who will be there and why they’re choosing to attend (or not).
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