Marketing

Bay Area Anchor Audrey Asistio Updates Viewers on Where...

She posted an update to social media

Industry Vet Rob Wheeler Launches ATM, Spotlighting &#8...

The new media company will give Wheeler an opportunity to approach business-to-b...

Bluesky Adds Support for Third-Party Live Stream Indica...

Bluesky's taking a more cost-effective approach to live-streaming. 

IAB Updates Terms for Digital Advertising Agreements: S...

Here are IAB's updated terms for digital ad agreements.

Steve Doocy Gets His Steps in on ‘Morning Walk&#8...

Doocy will be joined on the inaugural segment by Bret Baier and George Hamilton.

Magnite Strikes CTV Deal With Amazon Publisher Services

The setup allows Amazon to sit within the SSP to directly monetize inventory.

Signal Versus Noise: Rethinking Frequency Management Wi...

Frequency capping has long relied on a static “set it and forget it” mindset: on...

Steve Doocey Gets His Steps in on ‘Morning Walk&#...

Doocy will be joined on the inaugural segment by Bret Baier and George Hamilton.

How to Optimize Google Maps Citations for Local SEO Suc...

Learn how Google Maps citations impact local SEO and how effective management ca...

Dark Times at The Los Angeles Times

In this week's episode of Adspeak, senior media reporter Mark Stenberg unpacks w...

Can LinkedIn Become A B2B Streaming Hub?

Over the past few years, LinkedIn has been investing in video like nobody’s busi...

VCCP takes Hovis to TV for first time in six years

Hovis is reportedly in merger talks with Kingsmill as the baking industry consol...

Anomaly makes media magic for Amazon Ads

Amazon is hard on the heels of Apple when it comes to using ads to make a tech b...

BMB’s Pim Lai: my Top Tips for Cannes

Top Tips for Cannes IKEA – The Co-Worker on Roblox It’s one thing to build a bra...

Pablo and Unlimited combo scoops more UK government bus...

The combo of independent Pablo and Accenture Song’s Unlimited seems to have take...

Google’s Move Toward Attention Metrics Could Be A Viewa...

Could Google’s embrace of attention metrics help the industry evolve past easily...

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