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BMB’s Pim Lai: my Top Tips for Cannes
Top Tips for Cannes IKEA – The Co-Worker on Roblox It’s one thing to build a branded world in a virtual universe. It’s another to pay people real wages to work in it. IKEA’s recruitment campaign on Roblox does both, and does it well. Part job fair, part immersive gameplay, it’s a fresh take on … The post BMB’s Pim Lai: my Top Tips for Cannes first appeared on More About Advertising.
Top Tips for Cannes IKEA – The Co-Worker on Roblox It’s one thing to build a branded world in a virtual universe. It’s another to pay people real wages to work in it. IKEA’s recruitment campaign on Roblox does both, and does it well. Part job fair, part immersive gameplay, it’s a fresh take on …
The post BMB’s Pim Lai: my Top Tips for Cannes first appeared on More About Advertising.
