Marketing

Stranger Ads? Netflix Ads Leader Explains How AI Puts B...

Amy Reinhard showcases Netflix's adtech updates at upfront, including AI that pu...

Threads Tests Option to Create a Profile Separate from ...

Another step towards separating Threads from IG.

Movement Strategy Acquires Newfangled Studios to Create...

Movement Strategy has acquired Newfangled Studios in an eight-figure all-cash de...

New Season of Sesame Street to Stream on Netflix

U.S. audiences will have access to new episodes for free on PBS stations and PBS...

Wendy McMahon Exits CBS News: ‘The Past Few Month...

Paramount is awaiting regulatory approval to complete its merger with Skydance M...

Here’s What Ad Buyers Took Away From The 2025 TV Upfron...

Between TV upfronts last week and the IAB’s Newfronts the week before that, it’s...

WBD Ad Leaders Explain How IP Like Harry Potter Adds to...

Not just any partnership works for WBD's Storyverse upfront offering, ad leaders...

Wendy McMahon to Step Down as President of CBS News and...

Variety said her departure will likely be seen as yet another sign that Paramoun...

KSDK in St. Louis Signs Lease on New Facility

The new facilities at Highlands Plaza are expected to be fully operational by th...

DoubleVerify CEO Mark Zagorski: ‘No One Roots For The R...

Last week, DoubleVerify sued Adalytics over a report it published in March, whic...

Adult Beverage Distributor Diageo Anticipates $150M Imp...

Diageo introduced a cost-savings program aimed at achieving $500 million in savi...

Scripps Names Charlie Slaight Station Manager at WFTX i...

He's been the senior director of sales at WFTX since May 2022

Angelo Bavaro Leaving WTIC in Hartford After Five Years

Last week, weekday morning anchor Keith McGilvery left the station after eight y...

Reddit Provides Insights into the Power of Communities ...

Reddit is becoming an increasingly valuable driver of purchase behaviors.

WhatsApp’s Bold Privacy Claim Says Your Everyday,...

WhatsApp wants to assuage users’ concerns about privacy in its largest marketing...

Colle McVoy Wins Vitamix Creative Business

Vitamix has appointed Colle McVoy as its new agency of record after a three-mont...

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