Marketing

YouTube Pitches Advertisers on Marketing Beyond Tentpol...

YouTube's Sean Downey talks Lady Gaga, MrBeast, and the platform's 20th annivers...

Google Outlines AI Advances at I/O Event, Including Sho...

A range of new advances announced at Google's annual showcase event. 

Week of May 12 Morning News Ratings: All 3 Shows Are Sw...

GMA, Today, and CBS Mornings were all down relative to the week prior.

Week of May 12 Evening News Ratings: CBS Evening News M...

The CBS Evening News was on the only newscast to see week-to-week growth in eith...

The Job Titles Replacing the Chief Marketing Officer

The number of chief sales officer roles jumped 58% last year.

Amid 2025’s signal crisis, identity graphs are boosting...

Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers t...

Google’s AI Mode Gets Smarter With Deep Search, Agentic...

The changes are designed to improve AI-generated search.

TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influe...

‘Give Gloss’ has bolstered positive sentiment towards the haircare brand by 42% ...

Friday, May 16 Evening Cable News Ratings: The 5 p.m. H...

Each network saw its biggest total viewer and demo audience at 5 p.m.

After Xandr: Why The Open Internet’s Future Hinges On I...

Microsoft’s decision to shutter its Xandr DSP, formerly AppNexus, a pioneer in p...

Duolingo ‘Experimenting With Silence’ Amid Social Media...

Duolingo scrubbed its Instagram and TikTok accounts and left a cryptic message o...

Merging Retail and National Media to Drive Consumer-Cen...

Energizer's Colleen Orani on unifying a legacy brand's media structure.

Bluesky Adds Support for Third-Party Livestream Indicators

Bluesky's taking a more cost-effective approach to livestreaming. 

St. Louis Reporter Safe After Tornado Destroys Her Apar...

Mercedes Mackay was out of town at the time

Reimagining an Iconic Automotive Brand With Jaguar Land...

U.S. CMO Charlotte Blank on combining creativity, consumer psychology, and cultu...

Anna DuVall to Join WXIX in Cincinnati as Meteorologist

She's the third meteorologist to join the station this year, after a few departu...

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