Dear Ad Tech: Don’t Let Publishers Be An Afterthought
The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was invented, it wasn’t easy to predict that it would reshape urban landscapes, giving rise to sprawling cities like Los Angeles. In ad tech, we’re witnessing a similar phenomenon: Initial digital innovations […] The post Dear Ad Tech: Don’t Let Publishers Be An Afterthought appeared first on AdExchanger.
The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was invented, it wasn’t easy to predict that it would reshape urban landscapes, giving rise to sprawling cities like Los Angeles. In ad tech, we’re witnessing a similar phenomenon: Initial digital innovations […]
The post Dear Ad Tech: Don’t Let Publishers Be An Afterthought appeared first on AdExchanger.
