The Unexpected Upside Of A Cookieless Future That Never Came
Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a survival tactic for the post-cookie landscape. At first glance, Google’s about-face may appear to undercut those efforts. It’s easy, and perhaps even satisfying for […] The post The Unexpected Upside Of A Cookieless Future That Never Came appeared first on AdExchanger.
Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a survival tactic for the post-cookie landscape. At first glance, Google’s about-face may appear to undercut those efforts. It’s easy, and perhaps even satisfying for […]
The post The Unexpected Upside Of A Cookieless Future That Never Came appeared first on AdExchanger.
