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Creators turn to agentic AI to manage fan engagement
Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.
Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers.
The term “agentic AI” refers to artificial intelligence tools that can autonomously pursue goals, take actions and make decisions without requiring constant human input. Unlike prompt-based AI tools like ChatGPT, which rely on direct, step-by-step input from users, agentic AI systems can pursue goals autonomously across multiple steps — often mimicking the behaviors or decision-making patterns of specific individuals.
Agentic AI is one of the tech industry’s buzzwords du jour, with OpenAI CEO Sam Altman writing in January that he anticipated AI agents would join the workforce and “materially change the output of companies” in 2025. Now, content creators are getting in on the action by using AI agents to engage with their fans.
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