How Feetures Became a Cult Running Brand By Giving Away Its Socks for Free

Over the past 23 years, the Gaither family has scaled their sock company to more than $50 million in annual revenue.

Jun 19, 2025 - 12:18
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How Feetures Became a Cult Running Brand By Giving Away Its Socks for Free

Over the past 23 years, the Gaither family has scaled their sock company to more than $50 million in annual revenue.