Xpieder: Reimagining Social Connection Through Augmented Reality

In a world saturated with digital connectivity, M.S Hussain saw a paradox: more connection, less presence. As a serial entrepreneur with ventures in education and retail, he noticed something missing in human interaction. The trigger came while observing people in shared physical spaces, cafés, and campuses, yet deeply absorbed in virtual feeds. That disconnect inspired the founding of Xpieder.

Mapping Experiences in the Real World

Founded in 2024 in Assam, Xpieder derives its name from a blend of "Experience" and "Spider," symbolising its mission to weave digital stories seamlessly across physical spaces. As a spatial social platform, it enables users to drop, discover, and interact with augmented reality content tied to real-world locations.

The aim is to reintroduce presence and spontaneity into social interaction. The venture is led by a compact, multidisciplinary team—Hussain spearheads product and strategy, Harsh shapes design and user experience, and Rishit leads engineering. Their shared ethos emphasises curiosity, a builder's mindset, and a commitment to meaningful real-world impact.

Solving the Loneliness of a Connected Generation

Gen Z may be the most digitally connected generation, but it’s also the loneliest. Traditional platforms emphasise endless engagement. Xpieder reverses that by turning AR into a channel for physical-world interaction. Here, users don’t scroll, they explore. Social interactions emerge from location, time, and curiosity.

Market Fit and Opportunity

Xpieder’s early adopters are primarily urban Gen Z users and college students who seek more meaningful, authentic engagement beyond traditional social feeds. With the AR market projected to surpass $100 billion by 2030, spatial social experiences are rapidly emerging as a key frontier.

To stimulate user discovery and interaction, the team strategically seeds content in hyperlocal spaces such as parks, college campuses, and cafés. This mission was further bolstered by early institutional support from Assam Startup and Numaligarh Refinery Ltd, whose mentorship, infrastructure, and financial backing played a pivotal role in bringing Xpieder’s vision to life.

Business Model and Scalability

The platform is experimenting with:

• Freemium: Offering core features free, with premium upgrades and exclusive AR content.
• B2B2C: Enabling businesses to pin offers, events, and content to real-world locations, boosting footfall and engagement.

This model scales both geographically and demographically, allowing for organic expansion.

Traction and Milestones

Xpieder’s MVP is currently live on Android and iOS TestFlight, with pilot programs actively running in Assam and Delhi. The platform has already tested over 1,000 organic content pins in real-world environments, offering early validation of user engagement. The team recently onboarded strategic advisor Sameer Baroova—co-founder of FitXR — a leading UK-based VR fitness company and a top-ranked app on Meta Quest to support their growth trajectory. 

Backed by Rs 19 lakh in grants and self-funded capital, Xpieder is now in discussions with AR/VR-focused global investors, including Boost VC, for its pre-seed round. The startup has also earned recognition from regional innovation platforms and received accolades through government-supported programs. By grounding digital interaction in physical spaces, Xpieder is tackling the growing issue of digital isolation with a uniquely immersive and empathetic approach.

What Sets Xpieder Apart

Unlike AR tools embedded within apps like Snapchat or games like Niantic’s Pokémon GO, Xpieder treats Augmented Reality as a communication layer. It’s not about gimmicks, it’s about presence. The challenge is user education: the future of social is spatial, not virtual.

“Build presence, not just product,” emphasises Saddam. Address problems that resonate deeply with you, remain grounded in present-day realities, and shape your vision for the future with intentionality and empathy.

Looking Ahead

In the short term, Xpieder plans to expand its pilot zones and refine the user experience within its AR platform. Looking ahead, the startup aims to launch in multiple major Indian metros, integrate wearable technology, and evolve into a fully immersive Extended Reality (XR) platform.