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This hidden detail in the Milwaukee Brewers logo was worthy of a ‘Jeopardy!’ clue
Two hidden letters embedded inside a Major League Baseball team’s logo were clues on Jeopardy! And if you didn’t know their secret meaning before, don’t worry—because some of their own players and fans didn’t either. The clue in the “Logo-A-Go-Go” category for $200 was: “Some players have been on this MLB team for quite some time before noticing that its ball-and-glove logo forms the letters M and B.” Contestant Ted Nyman gave the correct response: “Who are the Milwaukee Brewers?” https://t.co/grUCHPgadT pic.twitter.com/Hmoit4kX0Z— Richard (@ifiwasrichard) June 9, 2025 The Brewers announced a rebrand in 2019 for the club’s 50th anniversary. The team brought back an old logo first used in 1978 that cleverly placed a lowercase B underneath a letter M to form a baseball mitt out of the team nickname’s initials—and they’re hidden in plain sight. [Image: FC] It’s a concept by Tom Meindel, a former art history student at the University of Wisconsin-Eau Claire who submitted the design to a team logo contest. The contest was open to the public, and out of nearly 2,000 submissions, Meindel’s logo won. (He received $2,000 for his work.) That the Brewers revived his classic ball-in-glove logo for their 50th anniversary is a testament to the logo’s simplicity and proof that nostalgia sells in sports. You can’t unsee the hidden M and B in the Brewers logo once you see them. But like the Jeopardy! clue said, it’s not always obvious at first glance, including to the team’s own fans and players. “I had actually been in the organization for probably five years before I figured it out,” right fielder Ryan Braun admitted in 2019. And in an open poll that year on what was then called Twitter, the Brewers team account asked: “How old were you when you realized the glove is also an ‘m’ and a ‘b’?” And the responses were 39.1% for “Always known,” 31.4% for “Far too late in life,” and 29.5% for “Wait. What?!”
Two hidden letters embedded inside a Major League Baseball team’s logo were clues on Jeopardy! And if you didn’t know their secret meaning before, don’t worry—because some of their own players and fans didn’t either.
The clue in the “Logo-A-Go-Go” category for $200 was: “Some players have been on this MLB team for quite some time before noticing that its ball-and-glove logo forms the letters M and B.” Contestant Ted Nyman gave the correct response: “Who are the Milwaukee Brewers?”
The Brewers announced a rebrand in 2019 for the club’s 50th anniversary. The team brought back an old logo first used in 1978 that cleverly placed a lowercase B underneath a letter M to form a baseball mitt out of the team nickname’s initials—and they’re hidden in plain sight.
It’s a concept by Tom Meindel, a former art history student at the University of Wisconsin-Eau Claire who submitted the design to a team logo contest. The contest was open to the public, and out of nearly 2,000 submissions, Meindel’s logo won. (He received $2,000 for his work.) That the Brewers revived his classic ball-in-glove logo for their 50th anniversary is a testament to the logo’s simplicity and proof that nostalgia sells in sports.
You can’t unsee the hidden M and B in the Brewers logo once you see them. But like the Jeopardy! clue said, it’s not always obvious at first glance, including to the team’s own fans and players.
“I had actually been in the organization for probably five years before I figured it out,” right fielder Ryan Braun admitted in 2019. And in an open poll that year on what was then called Twitter, the Brewers team account asked: “How old were you when you realized the glove is also an ‘m’ and a ‘b’?” And the responses were 39.1% for “Always known,” 31.4% for “Far too late in life,” and 29.5% for “Wait. What?!”
