Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025

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If this is your first time (or if you want a refresher on what you might expect), here’s what we can tell you about Cannes Lions 2025 so far:

Who’s going: Shrinking marketing budgets, slower client decision-making and economic headwinds are forcing agencies to rethink how they afford to show up at Cannes without bowing out of what’s easily the industry’s biggest event. — Kimeko McCoy

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