SiriusXM Says MMM Could Boost Digital Audio Spend – As Long As Brands Get The Right Data
Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of actionable data for MMMs might be the reason brand investment in digital audio doesn’t align with time spent listening to streaming music and podcasts, said […] The post SiriusXM Says MMM Could Boost Digital Audio Spend – As Long As Brands Get The Right Data appeared first on AdExchanger.
Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of actionable data for MMMs might be the reason brand investment in digital audio doesn’t align with time spent listening to streaming music and podcasts, said […]
The post SiriusXM Says MMM Could Boost Digital Audio Spend – As Long As Brands Get The Right Data appeared first on AdExchanger.
