Press & Print Grand Prix: German store Penny wins for ‘price packs’
The much-tipped “Price packs” campaign for German discounter Penny has won the only print and publishing Grand Prix at Cannes Lions 2025. Like OOH Grand Prix winner KitKat and Gold winner Heinz, it’s the simplicity that wins out: not just because it’s easy for the international jurors to get behind but also because it’s so … The post Press & Print Grand Prix: German store Penny wins for ‘price packs’ first appeared on More About Advertising.
The much-tipped “Price packs” campaign for German discounter Penny has won the only print and publishing Grand Prix at Cannes Lions 2025. Like OOH Grand Prix winner KitKat and Gold winner Heinz, it’s the simplicity that wins out: not just because it’s easy for the international jurors to get behind but also because it’s so …
The post Press & Print Grand Prix: German store Penny wins for ‘price packs’ first appeared on More About Advertising.
