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Viagra’s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix

Viagra, Vaseline, and a bold herpes awareness campaign took home top honors in the Health categories at Cannes Lions 2025, each winning a Grand Prix for creative approaches to intimacy, trust, and stigma.

Jun 16, 2025 - 20:39
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Viagra’s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix
Viagra, Vaseline, and a bold herpes awareness campaign took home top honors in the Health categories at Cannes Lions 2025, each winning a Grand Prix for creative approaches to intimacy, trust, and stigma.
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