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TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influencer-First Strategy a Glossy Start

‘Give Gloss’ has bolstered positive sentiment towards the haircare brand by 42% since March.

May 20, 2025 - 18:30
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TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influencer-First Strategy a Glossy Start
‘Give Gloss’ has bolstered positive sentiment towards the haircare brand by 42% since March.
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