Marketing

How to Do Digital Marketing Competitor Analysis with Se...

Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, soc...

Market Analysis: What It Is & How to Do One in 2024

This article explores what a market analysis is, why it‘s important, and how to ...

How to Build a Go-to-Market Strategy [Template Included]

A go-to-market strategy is a roadmap to success for your business. Learn what a ...

Trusted Media Brands Names Stephen Colvin Its New Chief...

TMB has named Colvin its next CEO, where he aims to continue the company's trans...

Amelia Dimoldenberg’s 3 Tips For Making it as a C...

Amelia Dimoldenberg, creator of Chicken Shop Date, shares her advice for other c...

Born Social’s Paddy Smith: My Top Tips for Cannes

Volvo – Meet Volvo Ex90 Arguably the best example of emotive long-form storytell...

20 Best Competitor Analysis Tools to Use in 2025 and Be...

Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Comp...

How to Build an Effective Data Strategy for Your Business

A data strategy is crucial for any business hoping to stay competitive in today‘...

ToFu, MoFu, BoFu: A Practical Guide to the Conversion F...

Learn how to build a conversion funnel that transforms potential customers into ...

How to Calculate Market Share [Formula + Guide]

To calculate market share, divide your company revenue by industry revenue. Then...

Market Segmentation: Types, Examples, and Strategies

Market segmentation is essential for your total marketing strategy. Learn about ...

When AI Fakes a Brand: Domain Spoofing Is a Crisis of T...

This issue can no longer be viewed as the sole responsibility of IT departments.

Video Ads on Gas Pumps Led to 12% More Applebee’s...

GSTV worked with IPG Magna to measure the impact of its video-on-the-go ads.

Now Lipton jolly rogers its way into the tea wars

Yet more from the tea wars, now it’s Pepsi Lipton (which seems to be a J/V twixt...

Will brand Beckham get the boot after bust-up?

David Beckham is an all-too familiar sight in ad campaigns, recently clocking up...

B2B ads from Spotify and JCDecaux dominate Clios

The Clios is New York has handed out its awards with Spotify and Out of Home com...

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