Marketing

Microsoft Invest, Formerly Xandr DSP, And Formerly AppN...

Microsoft Invest, the one-time AppNexus DSP business, will be shuttered as of Ma...

Pintereat Confirms Erroneous Removals of Many Accounts

Pinterest has mistakenly removed a range of accounts over the past few weeks.

Netflix Reveals New Adtech, Recruits Emily in Paris to ...

Netflix announces new adtech, Wednesday partnerships, and more at upfront.

CNN to Launch New Streaming Product and Standalone Weat...

The network announced its new offerings at the Warner Bros. Discovery upfront.

TikTok Announces Exclusive Content Partnerships for Can...

TikTok will share a range of exclusive Cannes content.

Tegna Expands Broadcast Coverage of Indiana Fever Games

The station group will air 18 Indiana Fever games for free.

Why Sabrina Brier Doesn’t Chase Social Media Numbers fo...

Sabrina Brier shared her journey from overcoming self-doubt to achieving viral f...

TikTok Adds More Accessibility Features, Including Alt ...

Expanded accessibility features to mark Global Accessibility Awareness Day. 

Here’s How Week 1 of The Briefing with Jen Psaki ...

The Briefing's ratings came in below The Rachel Maddow Show's Tuesday through Fr...

Netflix Ad Tier Hits 94 Million Global Monthly Active U...

Netflix announces at upfront that it reaches 94 million monthly active users glo...

Microsoft Advertising is closing the Xandr DSP

The software giant is contacting media buyers informing them it will close in Fe...

Warner Bros. Discovery Gives Upfront HBO Max Prestige

WBD gives upfront some HBO Max prestige as everything from sales to TNT Sports g...

How to Create Your Buyer Personas: the What, the Why, a...

Read this buyer persona creation guide to take a step towards making better busi...

WBD Intros New Data-Driven Ad Tools Timed To The Upfronts

At Warner Bros. Discovery’s upfront presentation in New York City on Wednesday, ...

Discord and Substack Say Niche Communities Are the Futu...

At Social Media Week, the firms positioned their tightly knit communities as lea...

Burberry to Cut 1,700 Jobs Globally

Most of the cuts will come from Burberry’s corporate offices.

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